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The global podcast advertising market is segmented on the advertisement type, campaign type, and end users. Based on the advertisement type, the market is sub-segmented into pre-roll Ads, host-read Ads and supplied Ads. Based on the campaign type, the market is sub-segmented into brand awareness Ads, direct response Ads and branded content. Further, on the basis of end users, the market is sub-segmented into BFSI, media & entertainment, retail, IT & telecommunication, healthcare, automotive, travel and tourism and food & beverages. Among the end users, the media & entertainment sub-segment is anticipated to hold a considerable share of the market owing to the rise in the development of podcast advertising that offers brands the opportunity to partner with hosts and brand fans and earn the trust of their listeners.
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- Market Coverage
- Market number available for – 2025-2031
- Base year- 2025
- Forecast period- 2025-2031
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Market Segmentation
Global Podcast Advertising Market by Advertisement Type
- Pre-Rolls Ads
- Host-Read Ads
- Supplied Ads
Global Podcast Advertising Market by Campaign Type
- Brand Awareness Ad
- Direct Response Ad
- Branded Content
Global Podcast Advertising Market by End Users
- BFSI
- Media & Entertainment
- Retail
- IT & Telecommunication
- Healthcare
- Automotive
- Travel and Tourism
- Food & Beverages
Regional Analysis
- North America
- United States
- copyright
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
Company Profiles
- Ad Results Media
- AdvertiseCast
- ART19, Inc.
- Audios Ventures Inc.
- Blubrry Podcasting
- Content Allies
- Liberated Syndication (Libsyn)
- Market Enginuity, Inc.
- Podbean
- PodcastOne
- Podcorn Media, Inc.
- Sirius XM Radio Inc.
- Spotify AB
- Sweet Fish Media
- Targetspot
- Triton Digital®
- Veritone One, Inc.
The Report Covers
- Market value data analysis of 2022 and forecast to 2030.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global podcast advertising market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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